Gentec: The best-kept secret in Canadian agriculture

Genomics isn’t the first “Big Thing” to land in the lap of farmers and producers. Just looking back 100 years or so, there’s the internal combustion engine, chemical weed control, antimicrobials, refrigeration, no-till technology, GPS—and probably lots more if we think hard enough. These advances—widely and quickly adopted—allowed farms to grow and prosper based on increased yields and back-saving efficiencies.

Genomics has been adopted by the Canadian dairy, crop, pig and poultry sectors but not so much in beef—even though the benefits have been demonstrated.

“Canada’s beef sector faces a unique set of challenges,” explains David Andrews, owner/operator of Lazy A Farms Ltd. and Chair of Gentec’s Management Advisory Board. “Number One is the 50,000 independent cattle farms with an average of 70 cows on each one. This complex community is very difficult to motivate to adopt new technology.”

Two components contribute to profitability: good marketing and low costs. Enter the Canadian Beef Improvement Network (CBIN) (see our articles on CBIN here and here) to address a data exchange system integrating all levels of the sector to reap common benefits—and Gentec to develop the tools producers need to deliver in-demand products more cost-effectively.

“If I ask my neighbours,” says Andrews, “I get blank stares back. Gentec has almost no brand recognition; and yet, it has and will continue to deliver tremendous value to producers.”

Gentec focuses on producers and how to deliver the tools needed to address local opportunities and challenges that genomics and genetic improvement can solve. Gentec prioritizes activities identified by industry that have a clear line of sight to industry benefit.

Part of the invisibility is due to timing. Since 2010, Gentec has been compiling uniquely-Canadian databases of phenotypes and genotypes of beef and swine. That will never make headlines. What has are the tools created out of those data:

Using EnVigour HX could increase net returns to producers by $160/cow/year, creating a total benefit of $205 – $410 million AND reduce the sector’s carbon footprint. gEPDs can improve fertility and feed efficiency, and quality for carbon credits estimated at $145 – $324 million over 5 years. Using the Indexes costs a couple of thousand dollars vs several thousand for the old-style, individual genetic tests.

With these tools and the numbers that support their use, Gentec, in the form of new Head of Beef Operations, John Basarab, Clinton Brons and Kira Macmillan, is more visible in the agricultural community (as seen in August 2021 at AgSmart).

“That’s where I see Gentec’s role,” says Andrews. “We provide the dedicated research and the data to back up the arguments for everybody in the value chain who uses genomics. We communicate with the industry associations, packers and retail; they relay consistent, evidence-based messaging to their members.”

That mandate is reflected in Gentec’s latest Strategic Framework, with a virtuous circle of generating revenue from research to fund extension activities in a self-sustaining way.

“One thing that will help with uptake is the growing number of young managers of large herds,” says Andrews. “They’re more inclined to read and understand the research, so I expect to see significant progress in the coming years. Gentec will have an important role in communicating credible information that producers can trust.”

Posted in Industry.